Giant Particle

Vuelo
App and brand

Budget flights, without the hunt. A streamlined flight search with an interactive map, a price calendar and a quick search that suggests flights for your budget and your airport.

Client
Vuelo
Year
2024
Scope
Concept, product design, brand
Discipline
Product design, Brand
Vuelo in hand

The brief

Cheap flights exist, but finding them means twenty tabs and a spreadsheet. Vuelo does the hunting: tell it your budget and your airport, and it shows where you can go.

The brand had to feel like the moment you book, not the hours before it.

Screens
A grid of Vuelo app screens in green, blue, lilac, yellow and coral
Three phones
Three phones showing Vuelo search and results
Home screen
The Vuelo app icon on an iPhone home screen

The app

Each step of the search gets its own colour, so you always know where you are: where from, when, how many, how much.

Results come back as destinations, not flight numbers. The map and the price calendar do the comparing for you.

System
The Vuelo brand board: wordmark, type, icons and airport codes
Voice
Five words in colour: Proaspăt, Isteț, Amuzant, Optimist, Inspirațional
Colour
The Vuelo palette from white to night green

Brand

A bold, rounded wordmark, a set of travel icons and five bright colours that never sit still.

The voice in five words: fresh, smart, funny, optimistic, inspiring.

Icons
The Vuelo travel icon set on blue
Pattern
The icons as a pattern on green with the wordmark
Dots
A grid of coloured squares with dots

Campaign

Posters that sell the destination and the price in one look: city names set huge, the fare in the corner, and the question every trip starts with. Plecăm? Shall we go?

Cities
Posters for Milano, Barcelona, Dubai and Tenerife, and Bilete de avion
Plecăm?
Four Plecăm? posters with travellers on colour
On the street
Vuelo posters at a tram stop and the app in hand
Wall
City posters pasted on a brick wall
Flyers
A stack of Vuelo flyers on concrete
Merch
A Vuelo box and tote

Credits

Client
Vuelo
Our work
Concept, product design, brand, campaign
Year
2024
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