Dash
Website and brand
Let AI run. Securely. Dash helps enterprises adopt AI with visibility into their agents, context for what they do, and control in proportion to the risk.
The brief
Prospects were telling Dash it had no website, and Black Hat was weeks away.
Dash needed a site that explains a new kind of security to a CISO in one scroll, and a brand that holds up everywhere from a booth wall to a pair of socks.
Brand
Forward motion, held in a frame. The mark is a D, a dash and a step forward inside one shape: speed with control.
One warm red, Dash Red, marks the signal. Everything else stays ink, grey and off-white, set in PP Radio Grotesk. The guidelines cover all of it in 22 boards, from clear space to cinematic imagery.
Website
Built for the Black Hat run, then grown every week since: product pages, a glossary, integrations, a blog and an arcade.
The hero shows real agent sessions sliding past. Below it, the product appears one sharp element at a time: an inventory, a blocked call, a spend chart, never a wall of screenshots.
Arcade
The site hides an arcade: Snake and Invaders in the brand’s pixel language.
In the world
Socks, a tote, tees and a cable-clip prop for Fal.Con Europe, all cut from the same maze, mark and red.
The booth uses the same parts: the mark up top, the film on the screen.
Credits
- Client
- Dash Security
- Our work
- Website, brand system and guidelines, motion, merch, events
- Year
- 2026