Sona
Product, brand and website
The growth platform for go-to-market teams. The most complete picture of the buyer’s journey, online and offline, so marketers can see what really drives pipeline and revenue.
The brief
Sona pulls every channel a buyer touches into one view and gives marketers near-complete attribution of their work and revenue.
We started with the platform, then built the brand and the website around it, so the product and the story speak in one voice.
The platform
Dashboards for the questions marketers ask every Monday: which accounts are warming up, what each channel costs, which touch moved the deal.
One table, one chart language and one filter bar across every report, so a new view never has to be learned twice.
Identity
A rounded, confident wordmark and one forward slash: the move from first touch to closed revenue.
Midnight navy and royal blue for trust, rose for the moments that convert. Neue Haas Grotesk Display does the talking.
In motion
The system on the move: the slash as a cursor and a journey line, the product as the hero, type set big enough to read across a room.
Website
A site that shows the product before it explains it, with pricing that fits on one screen and a blog that teams actually share.
“Max is hands down one of the finest product designers I’ve ever had the pleasure of working with. Not only does he have excellent product insights, but his creativity is unmatched.”
Credits
- Client
- Sona Labs
- Our work
- Product design, visual identity, marketing website
- Years
- 2020–2023