Giant Particle

Floor 13
A Halloween Game

Made for Dash. Shadow AI as ghosts on a dark office floor, and one small scanner robot on the night shift.

Client
Dash Security
Year
2026
Scope
Game, trailer, campaign
Play
floor13.dash.security ↗
Floor 13 · gameplay, desktop11:14 pm

The brief

Dash secures AI agents inside companies. For Halloween they wanted something people would play, not scroll past: fun in the first two minutes, worth sharing, and true to the product.

So the product became the mechanic. Finding the agents nobody approved, telling them apart from the tools that are fine, and closing the door they came in through.

After hours
Floor 13 running on a laptop on an empty office desk at night
Lock-on
The scanner beam locked on a ghost in a dark office
Follow the trail
Orange footprints leading across the floor toward the source laptop

How it plays

Ghosts are AI agents nobody approved, and they only show inside your scanner beam. Hold the beam on one to trap it. The beam drains the battery, so chargers set the pace.

Approved tools float around too, cream with a badge, and trapping one costs you. In every department one laptop is patient zero: follow the orange trail, seal it, and clear the floor before midnight. A CCTV view lets you scout, in grain and scanlines so it never reads as the game.

Phone
Start
Start screen: the FLOOR 13 sign and the five departments, Marketing open
Department secured
End screen: Marketing secured in 0:16, with the share menu open

Five departments

Marketing comes first. Clear it and the rest of the building opens: Engineering, Finance, the executive floor, and the data center, where an over-privileged agent waits as the boss.

Each department plays harder than the last. Clear all five and the agentic estate is secured. The layout is the same for everyone, so times compare.

Floor 13 · data center11:49 pm
The boss
The over-privileged agent boss, a huge orange particle ghost between the racks, with its health bar

Built to spread

Every run ends on a square card made for the feed: one scene per department, one for the whole estate, and one for the night the ghosts got away.

Challenge a friend and they open on the same department with your time to beat. The demo form waits at the end of a run, never before it.

Marketing · 1 of 5
Share card: Marketing secured in 1:48, the robot trapping a ghost by a desk
Engineering · 2 of 5
Share card: Engineering secured in 1:48
Finance · 3 of 5
Share card: Finance secured in 1:48, trading screens behind the robot
Executive · 4 of 5
Share card: Executive floor secured in 1:48
All five
Share card: Agentic estate secured, 71 shadow AI agents trapped across all five departments
Data center · 5 of 5
Share card: Data center secured in 1:48, between the server racks
Got away
Share card: The ghosts got away, try again?
Challenge a friend
Start screen opened from a challenge link, with the friend’s time to beat
Schedule a demo
The demo request form shown after a run, with the robot beside it

The robot

A small hovering robot with the Dash mark lit on its face plate. Designed as a still, built in 3D, and set loose on a real-time office floor that runs on desktop and phone.

Character
The robot: cream body, black face plate with the orange Dash mark, holding a scanner
Game intro
Vacuum
Close-up: the scanner pulling a particle ghost in

Trailer

A 50-second trailer on an action score, and a 16-second teaser cut for 16:9, 9:16 and 1:1. Every shot starts from a designed key frame, and the sound is built hit by hit. The teaser went out Oct 21, the trailer Oct 27.

Floor 13 · trailer
11:13 pm
A dark office tower at night, one floor glowing orange
Finance
A dark office corridor with a FINANCE sign and glowing laptops beyond
Not approved
A friendly cream ghost beside a grinning orange ghost
Floor 13 · teaser
Teaser · 9:16
Trailer · 1:1

Launch

A week of posts from teaser to Halloween night, key art, and an animated poster for the last day. One line on every piece: bring your agents into the light.

Bus shelter
The server-room poster in a bus shelter lightbox on a rainy street at night
Lobby
The corridor poster framed by the elevators in an office lobby
Night shift
Floor 13 played on a phone in a dark office
Shared
The Department secured share card in a LinkedIn feed on a phone, on a train at night
Server room
Poster: the robot facing a giant particle ghost between server racks
Corridor
Poster: the robot hovering in a dark corridor
Tower
Poster: the office tower with floor 13 lit orange
Two ghosts
Poster: an approved cream ghost and a shadow orange ghost
Your company is haunted
Post: Your company is haunted, a dark office with one laptop glowing orange
See your ghosts
Post: See your ghosts, the robot’s scanner beam revealing two ghosts, with the four kinds of shadow agent listed
Halloween night

Booth and site

A loop for the booth screen and QR cards for the table: scan, play on your phone, no sign-up.

On dash.security, the robot drops into the homepage for launch week, and the trailer gets its own section on the arcade page.

Booth loop
Booth screen
Booth screen: Play Floor 13, with the robot and a QR code
Table card
Table card: Play Floor 13, scan to play on your phone, no sign-up
dash.security · arcade
The arcade page section: Shadow AI got loose on floor 13, with the trailer
Homepage drop-in
The robot dropping into the dash.security homepage: Shadow AI got loose on floor 13, help me catch it
5Departments to clear
4Kinds of shadow agent
1Boss, in the data center
2Days, brief to live build

Credits

Client
Dash Security
Our work
Game design, art, code, trailer, sound, campaign, booth, web
Runs on
Desktop and phone, in the browser
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