Giant Particle

Y Combinator
Request for Startups: carbon removal

None of these are our Plan A, but it’s time to get Plan B ready. In 2018 Y Combinator asked founders for frontier ways to take carbon out of the atmosphere. We designed the microsite that makes the case.

Client
Y Combinator
Year
2018
Scope
Design for growth, microsite
Live
carbon.ycombinator.com ↗
Carbon Removal Technologies

The brief

YC expanded its Request for Startups and nonprofits to frontier technologies for removing carbon from the atmosphere, and wanted a microsite to show where the openings are.

It had to make dense science readable: technically feasible solutions at realistic costs, the maths behind each one, and an honest list of what’s still unsolved.

Home
Home
Carbon Removal Technologies, over an illustrated globe
Four technologies
Introducing frontier technologies: four colour tiles, one per technology

Four technologies

Ocean phytoplankton, electro-geo chemistry, cell-free enzyme systems and desert flooding each get a colour and a landscape of their own.

Every page runs in the same order: what it is, how much CO2 it could absorb if everything worked perfectly, the science, and what makes it a frontier technology.

Ocean phytoplankton
Ocean Phytoplankton: an illustrated ocean with a coastline
Electro-geo chemistry
Electro-Geo Chemistry: mountains, wind turbines and a coastal plant
Desert flooding
Desert Flooding: dunes turning into green hills
Cell-free enzyme systems
Cell-Free Enzyme Systems: lab flasks on a bench
The maths · ocean
How much CO2 it could absorb: 47 Gt CO2 per year, with the working
The maths · electro-geo
How much CO2 it could absorb: 90 to 900 Gt CO2, with an energy potential chart
The maths · desert
How much CO2 it could absorb: 41 Gt CO2 per year, with the working
Ocean phytoplankton · full page
Full-page capture of the ocean phytoplankton page
Menu
The site menu with the four technology tiles, on a laptop

Illustrations

Flat, quiet drawings carry the science: a pipeline turning sand into oases, light falling through water, plankton under a microscope, a pH gauge for an acidifying ocean.

Desert flooding
Seawater piped inland to a green oasis
Oases from orbit
The globe beside a close-up of green oases in the desert
Cultivation
A ship seeding the ocean, and a satellite watching from orbit
Light
Sunlight falling through the water column
Depth
Light and plankton at two depths
Plankton
Plankton and fish in the ocean carbon pump
Acidity
A pH gauge rising out of the ocean
Electrolysis
Electrolysis cells splitting water into hydrogen

The science

A companion page explains the carbon cycle behind all four: CO2 and climate change, the ocean carbon pump, acidification, agriculture and enzymes.

The site reads as well on a phone as on a desk.

The science
The Science: carbon dioxide and climate change, over a molecule field
Energy and removal
A chart of carbon removal potential against energy generation potential
Phone
The microsite home on a phone
Ocean
The ocean phytoplankton page on a phone
Electro-geo
The electro-geo chemistry page on a phone

Credits

Client
Y Combinator
Our work
Microsite design, design for growth
Design
Max Marele
Illustrations
Vlad Omer
Year
2018
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