sQR
Product design
Smart QR codes that connect print to digital. Create a code, design it, put it on anything, and see who scans it, where and on what.
The brief
QR codes are everywhere and measured almost nowhere. sQR gives marketers codes they can edit after printing, and the numbers to show what each one brings in.
The product had to make a technical setup feel like three easy steps, for teams who don’t have a developer on call.
Three steps
Point the code somewhere, make it look like the brand, download it for print or web.
A live phone preview sits beside every step, so you see what the person scanning will see.
Analytics
Every scan, counted: by day, by device, by place on a map. Enough to tell which poster, pack or menu earns its spot.
The product, loud
The product’s own parts as a visual language: QR modules as type, the scan count as the hero, yellow and electric blue to make it loud.
Credits
- Client
- sQR
- Our work
- Product design
- Year
- 2023