Sera
Platform, identity and website

Growers run greenhouses on spreadsheets, gut feel and a phone full of alerts. Sera brings the data, the agronomists and the daily tools into one place.

The product had to make dense climate data calm enough to act on, and the brand had to feel as much greenhouse as software.

A greenhouse site you can walk through: three glasshouses, two growing seasons, every sensor reading in place. Pick a month and the crop, the weather and the light change with it.

Made for Sera’s meetings with growers and investors. It tells the story of a season that ran hot, then hands the question to Sera. The site and its numbers are a demo.

Sera started as dashboards: climate, crops and costs on one screen, in light for the office and dark for the night shift. Now it’s something you ask.

A grower types a question in plain words. Sera reads the greenhouse’s own data and writes back a report, with the reasoning shown.

A leaf in a drop for the mark, set beside a soft, friendly wordmark. Forest green does the work, gold brings the sun in.

Real greenhouse photography over stock, and product moments cut into the photos, so the software always sits next to the crop.

The 2023 site introduced a platform. The 2026 rebuild shows the product doing the work, from the first question to the finished report.

Same leaf, same green, lighter pages: real greenhouse photography up top, the product itself in every section below.