Overslide
Brand identity and website

Overslide designs pitch decks, investor updates and deck systems for startups. The studio needed a brand as sharp as the decks it ships.

One idea, simple enough to sit in a slide footer, on a tote and inside a loading bar, with the dry humour founders recognise from their own fundraising.

A mono wordmark, and where the full stop would go, a solid vermilion block in 16:9: a slide, and the point. Every red rectangle in the system holds that exact ratio.

In motion the block starts as an empty frame and charges up, like a deck coming together. That fill becomes the loader, the hover state and the slide progress bar.

One master, six grounds, and the block always the last thing on the line. It holds down to 64 px wide; below that the block works alone, as the favicon.

Fast in, faster out, and a long hold on the point. The block has five verbs: fill, snap, push, make room and stamp. Every animation in the brand is built from them.

All of it is code, not After Effects: the same curves run the logo sting, the loader, the slide transitions and the product.

Four colours. Paper and Ink do the work, Stone holds the quiet parts, and Vermilion is only ever the point.

PP Right Grotesk for headlines, Aeonik for everything you read, Aeonik Fono for labels.

Twelve columns on every slide, 96 px margins and an 8 px baseline. One rule for every format, from a slide to a story to an A4 proposal.

Twenty-four icons drawn in the logo’s geometry: square ends, sharp corners, and the block wherever there’s a point.

Overslide’s own deck runs on the system: one point per slide, marked by the block. Everything else is the appendix.

Data in the same colours: Stone for context, Vermilion for the number that matters.

Chapter breaks carry a real number and one block. Review rounds get a brush-pen hand in the margin: circle, underline, arrow, tick.

Eight families from one rule: a field of slides and one point. A generator makes them for any format.

Line drawings of fundraising life, from the 2am edit to the partner meeting. The red block is always the deck.

A wirehaired dachshund carries the brand: guarding the point, fetching it, puzzling over slide 40.

The block out in the world: pressed into paper, under a turning page, on a wall in the afternoon light, on the screen before the room fills.

No props, no stock smiles. Paper, light and one red 16:9.

Pip lives in the product. Its body is the progress bar: it fills while work happens and drains when something fails.

Empty states, errors and forms keep the same voice: short, kind, a little dry.

Campaign lines from the fundraising room. Founder says: we have no competitors. Investor hears: there’s no market. And the things people keep: a cap, tees and a tote.

The wordmark is how we sign. Lettering is how we shout: drawn words for tees, stickers and campaigns, always with the 16:9 block somewhere inside.

Sixteen styles, from Riso misregister to chain stitch, all from one brief.

Letterhead, proposal, cards and posters: two colours and one block.

Banners, posts, QR codes, call backgrounds, YouTube and the newsletter: where founders meet the brand week to week.

Everything around the work: the client box and notebook, the merch, a slide template clients take home, a teardown series, the onboarding pack and the room on deck day.

A book, not a PDF: every rule shown, every file downloadable, and a page of what not to do. Eight pieces, one universe.

overslide.com is hand-built: the work up front, three ways to work together, and a direct line to book a call.