Minds Catalyst
Visual identity

A quietly iconic presence for the people building what’s next. Minds Catalyst curates high-end gatherings for founders, creatives and decision-makers.

Client: Minds Catalyst
Year: 2025
Scope: Identity, positioning, design for growth
Discipline: Brand

The mark · letterpress

The brief

Minds Catalyst brings founders, creatives and decision-makers into the same room. The brand had to feel like an invitation, not a conference badge.

Quiet, confident and recognisable at a glance, so it could hold its own in the local scene without shouting.

Lockups

The lockup with its clear-space construction — Clear space

The symbol in white on a teal tile — Symbol

The mark

A spark made of rounded square modules, stepping out from the centre. It reads as a burst of ideas and as people coming together.

The line under every piece says it plainly: the spark of what’s next.

Colour and pattern

Black and a deep teal, with a cool grey to rest on. Type is Söhne and its wide cut, Söhne Breit.

Tiled, the modules weave into a pattern dense enough for fabric, with a single teal spark left in.

Palette: black, a teal gradient and a cool grey — Colour

The symbol drawn as a teal outline — Outline

The modules tiled into a woven black pattern with one teal spark — Pattern

Poster: a mossy landscape with the line The spark of what’s next — The spark of what’s next

Two black-and-white posters leaning on a wall — Posters

Out in the world

Posters, a billboard and the things guests take home: a tee, a hoodie, a cap, a tote and a woven scarf in the pattern.

A wall-sized poster of the mossy landscape in a concrete hall — Billboard

Teal hoodie with the white symbol — Hoodie

Canvas tote with the outline symbol in teal — Tote

Woven black scarf in the module pattern — Scarf

Credits

Client: Minds Catalyst
Our work: Visual identity, positioning, design for growth
Year: 2025